Marketing

• The Marketing Plan
• Identity & Branding
• Creativity & Innovation
• Customer Relationship Marketing
• Public Relations
• E-Marketing
• Web Site Design
• Market Research
• Customer Surveys
• Design
• Staff Surveys
• Coaching & Mentoring

Public Relations

PR is second only to word of mouth as a promotional tool. You need a story which is likely to help your target journalist sell their publication. So it has to be newsworthy! You need to reach the right people. So you need to know how to find them! And you need to do this at the right time. So you need to know the publishing schedules! Establish rapport, ask a few questions about the kind of stories they like, and avoid sending out “non-news”.

Used properly, PR can play a highly significant role in delivering your message to your target audience. The Business Development Experience can show you how.