Marketing
Design
Design is everywhere you look, and affects everything you use or
touch. It’s what made you buy the car you drive, makes film
and theatre exciting media art forms, persuaded you to read certain
publications, or use particular brands of sports equipment. Design
is what turns dreams into reality, and concepts into products.
Good design starts with identifying the needs of the end user,
and then adds the creativity. It spans information, invention, product,
packaging and many other areas in between.
Design led businesses often out-perform the FTSE 100 index by
up to 25%. The Business Development Experience
will demonstrate how design can give you a competitive edge, and
be the key to your future success.
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